Nons Miraj, known to many as one of Nigeria’s funniest skit-makers, wanted to step into something bigger. She was ready to redefine her image, moving beyond comedy into a new lane; a Love Doctor, a trusted personality, and the host…
When the award-winning film Shaping Us launched in the US, UK, and Canada, it was met with recognition, applause, and even bagged an award. But as the Africa release date drew near, something was missing. Despite the film’s global success,…
When Action Ben entered the Big Brother Naija house, he had one mission; to build a brand and leave with a loyal fanbase that would carry his name beyond the show. But there was a big challenge: like every housemate,…
The show was built to help people find love, but over time, it became the opposite. People called it chaotic and razz. The spark was gone, hence the rebrand.The Shift:TBJ Media was brought in to lead a full force social…
Shaping Us had already launched in the US, UK, and Canada with an award to show for it but in Africa, it wasn’t making waves and the launch was close.The Instagram page was flooded with graphics… but no real content…
Allure by Mide was known for its quality makeup products but we saw more.Instead of competing in a saturated beauty space, we pivoted the brand into a high-touch, profitable niche: luxury gifting. That was the goldmine. And for our first…
Empire Homes Realty had been around since 2016, known for property sales and service.But their online presence didn’t reflect their premium value. They were launching two luxury estates but lacked a digital game plan. The Shift:We saw more than just…
The ProblemTBM’s Weight Gain product had a loyal customer base but the brand wasn't scaling as it should.There was no real community, no momentum, and no deeper reason for people to stay consistent or spread the word. The brand needed…