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Empire Homes Realty Ltd, founded in 2016 by Ambassador Munachi Arinze, is a leading real estate firm based in Lekki, Lagos, Nigeria. Known for its commitment to quality and customer satisfaction, the company sought to enhance its online presence and redefine its brand image to appeal more to the community and its ideal audience.
Objective:
To reposition Empire Homes Realty from a traditional sales-focused real estate firm to a community-oriented brand that resonates with its ideal audience. This involved enhancing their online presence and effectively launching and promoting two major estates: Carlton Estate and Coral Bay Estate.
Services Provided by TBJ Media:
• Social Media Management
• Social Media Marketing
• Content Creation
• Talent Recruitment
• Public Relations Management
• Event Management
• Strategy Development: Created a comprehensive social media strategy to increase engagement, followers, and brand awareness. This included regular posting schedules, interactive content, and community engagement.
• Platform Management: Managed Empire Homes’ presence on key social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
• Campaign Creation: Developed targeted social media campaigns to promote the new estates and engage potential buyers.
• Ad Management: Utilized paid social media advertising to reach a broader audience and drive traffic to the company’s website.
• Visual Content: Organized professional photoshoots and video productions showcasing the estates, capturing their aesthetic and luxury appeal.
• Storytelling: Crafted compelling narratives around the community benefits of living in Carlton Estate and Coral Bay Estate, highlighting unique selling points and lifestyle advantages.
• Influencer Partnerships: Identified and partnered with local influencers and real estate bloggers who resonate with Empire Homes’ target audience to amplify reach and credibility.
• Brand Ambassadors: Recruited brand ambassadors to represent and promote Empire Homes in various events and online platforms.
• Media Outreach: Coordinated with local media outlets to secure coverage for the estate launches and the company’s rebranding efforts.
• Press Releases: Developed and distributed press releases to announce key milestones, new projects, and special events.
• Launch Events: Planned and executed the launch events for Carlton Estate and Coral Bay Estate, ensuring high attendance and media coverage.
• Empire Awards Night: Organized an exclusive awards night to celebrate the company’s achievements and recognize top-performing staff and partners.
- Enhanced Brand Awareness
- Successful Estate Launches
- Increased Engagement
- Positive Media Coverage
- Stronger Community Engagement
- National Recognition
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