Allure by Mide was known for its quality makeup products but we saw more.
Instead of competing in a saturated beauty space, we pivoted the brand into a high-touch, profitable niche: luxury gifting.
That was the goldmine. And for our first audience? We chose brides — an untapped market craving a beauty-based gifting experience.
So we built it from scratch.
We didn’t just create a product, we built an experience. One brides couldn’t resist and bridesmaids adored receiving.
Our Strategy:
→ Positioned the brand as the go-to for luxe bridal gifting
→ Designed a premium gifting box with curated beauty essentials
→ Created a story around the gifting moment, not just the product
→ Plugged the brand into wedding ecosystems (planners, vendors, influencers)
The Result?
✅ 10+ custom bridal box sales in weeks
✅ New audience tapped: engaged brides + wedding planners
✅ Brand visibility in the bridal industry
✅ New income stream unlocked
Let’s make your brand the next success story.
