Pelumi Nubi embarked on a daring solo journey from London to Lagos, driving alone across multiple countries. Our mission was to manage her all her social media pages, document her journey, and create engaging content from the videos she sent us. Her socials has currently grown from 13k followers across all platforms to Over 500,000.
Services Provided by TBJ Media:
• Twitter Campaign
• Social media management
- Content Production
- Talent Recruitment
- PR Management
- Email Management
• Storytelling and Narrative Development
- Digital Advertising
Developed a compelling narrative that highlighted the significance and challenges of her journey.
Used storytelling techniques to create an emotional connection with her audience.
- Developed a content calendar to ensure consistent posting and strategic content release.
- Edited videos daily to keep her followers engaged and excited about her journey.
• Conducted a thorough analysis of Pelumi Nubi’s target audience, competitors, and industry trends.
• Developed a brand strategy focusing on authenticity, empowerment, and adventure.
• Positioned Pelumi Nubi as a pioneer in solo travel among black women, emphasizing resilience and determination.
Managed Pelumi Nubi’s social media platforms, ensuring consistent posting and engagement with followers.
• Implemented effective hashtag strategies and trend monitoring to increase reach and visibility.
• Facilitated interactive sessions with followers, responding to inquiries and fostering a supportive online community.
- Ran a Twitter campaign to generate buzz and drive traffic to her Instagram and TikTok pages.
- Created visually appealing graphics for posts, stories, and promotional materials.
- Hosted live stream events to interact with her audience in real-time and also got her TikTok monetized
- Executed targeted digital advertising campaigns across Facebook, Instagram, and twitter to amplify Pelumi Nubi’s journey.
• Utilized geo-targeting and demographic insights to optimize campaign performance and maximize audience engagement.
- Developed intensive marketing strategies for more awareness and visibility
- Reached out to top blogs and media platforms for collaborations
- Rapid growth in followers
- Enhanced Brand Identity
- Global Recognition
- Increased Recognition
- Brand Deals & Collaborations
- International & Local Media Features
- Brand Ambassador for Lagos Tourism