Shaping Us had already launched in the US, UK, and Canada with an award to show for it but in Africa, it wasn’t making waves and the launch was close.
The Instagram page was flooded with graphics… but no real content that could make people care.
The Shift:
TBJ Media stepped in, tasked with owning the Africa launch in just two weeks and as usual, we brought in our A-game.
Our Strategy:
Social Media Management
Daily stories that spoke to followers
Reposts, tags, fan love, we brought the page to life
Influencer Activation
Partnered with writers & creators who told the film’s emotional story from their own lens. Activated 3M+ audience reach from influencers like @divayetty,@theoamikerin, @nons_miraj, and many more
Cast Amplification
Created custom content for the movie cast, helping them reach their followers
Tapped into their audiences for authentic reach & relatability
Meme Strategy
Cut emotional, funny, and relatable clips from the movie
Repurposed into viral meme posts that doubled as promo
Twitter Campaign
Ran a full campaign without an official account
Memes, quotes, and reactions led the charge
On-Ground Activation
We were present at the movie premiere and launch activation amplifying real-time moments across platforms and connecting with fans directly.
The Transformation:
We turned viewers into believers and followers into fans. Conversations started flying around about the movie. People were talking about it, sharing it, wanting in.
Even without a Twitter page, we trended #4.
The Results:
- IG Page Views: 8,726 → 35,552 in 14 days
- Trended #4 on Twitter Nigeria during launch week
- 3M+ influencer reach
- Major spike in content shares across IG & Twitter
- Surge in fan engagement, blog coverage & cast reposts
- Africa finally felt part of the global conversation
We don’t just market content, we build movements around it. Link in bio if you’re ready to give your project the premiere it deserves.
