The show was built to help people find love, but over time, it became the opposite. People called it chaotic and razz. The spark was gone, hence the rebrand.
The Shift:
TBJ Media was brought in to lead a full force social media rebrand. From brand positioning to audience perception, we had one goal: make love look valuable again.
Our Game Plan:
We assembled an elite campaign squad:
Brand Strategist: Built the full rebrand strategy + crafted a fresh mood board
Social Media Manager: Managed the page + executed daily rebrand content
Ads Manager: Ran targeted ads to build visibility & hype
Project Manager: Coordinated content production + handled on-ground execution
PR Team: Sparked buzz on Twitter + drove public sentiment shift
Content Writer: Wrote all on-screen questions and crafted the promotional copy that shaped the show’s new tone and emotional appeal
We ran the rebrand campaign for 30 days. And in just one month, everything changed.
The Transformation:
The narrative flipped.
People stopped laughing at the show… and started tuning in.
A buzz-worthy Dubai Edition sealed the glow-up and made the rebrand impossible to ignore.
The Results:
✅ First rebranded episode hit 1M+ views on YouTube (and still climbing)
✅ Other episodes are topping charts weekly
✅ 5.6M+ Instagram views during the rebrand campaign
✅ Twitter trended #4 nationwide on launch week
✅ Audience sentiment is now positive, curious, and invested
We don’t just rebrand, we restore value and rewrite public perception.
Your next campaign deserves this kind of power.
Click the link in bio to start your rebrand the TBJ way.
