The Problem
TBM’s Weight Gain product had a loyal customer base but the brand wasn't scaling as it should.
There was no real community, no momentum, and no deeper reason for people to stay consistent or spread the word. The brand needed a campaign that would sell the product, spark excitement, and turn users into advocates.
The Shift
TBJ Media stepped in with a simple but powerful idea:
Don’t just sell the product, build a challenge around it.
We created a high-impact, 30-day transformation challenge with one rule: only buyers could enter. To raise the stakes, we introduced a cash prize for the most consistent participant and with that, TBM’s product became the ticket to join a movement.
Our Strategy
→ Product-Gated Access: Only verified buyers could join the challenge
→ Daily Story Check-ins: Participants submitted daily progress updates via IG Stories
→ Weekly Transformation Recaps: We kept the audience engaged with visible results
→ Cash Prize Motivation: Encouraged daily commitment and built organic hype
→ Exclusive WhatsApp Group: Created a private space for tips, progress, and community
→ UGC Engine: Participants naturally became content creators, posting testimonials, unboxings, and results
The Transformation
We didn’t just launch a challenge. We launched a community.
What started as a campaign quickly became a culture. Participants didn’t just buy the product, they committed to it.
Stories were filled with progress clips. DMs flooded in with questions. Followers turned into buyers and TBM’s audience became its biggest marketing asset.
The Results
✅Product Sold Out During the Campaign
✅5.6M+ Impressions Across IG During the Challenge
✅100+ Active Participants Showing Up Daily
✅UGC Explosion: Progress videos, story tags, reviews, and testimonials
✅Word-of-Mouth Buzz Drove Even More Sales
What TBM Gained Beyond Sales
A loyal community that still engages beyond the challenge.
New video testimonials and real user stories that build long-term trust.
A replicable campaign strategy that now lives in their marketing playbook.
We don’t just create challenges. We create campaigns that convert, communities that stick, and content that sells.
Ready to build your own brand movement?
Let’s make it happen.
